ASSIGNMENT-1

Pre-visit report on M&M Swaraj tractor plant, Mohali

INTRODUCTION:

In the mid-sixties, with the Green Revolution triggering large-scale tractor usage, there was a need for the country to build sufficient indigenous capacity to meet this growing demand.

 

In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL, and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

 

The Mohali plant, which mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974.

 

Product line and markets:

Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently. They manufacture tractors that serve the need of buyers in agricultural as well as commercial operations. Their product range starts from a 22 HP category tractor to a 72 HP category tractor.

 

The brand enjoys a strong equity in the market and commands a market share of close to 12%. The brand is known for producing tractors that are powerful and reliable. Presently, there are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

 

Quality Management concepts:

Swaraj has adopted TPM (Total Productivity Maintenance) and TQM (Total Quality Management). Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the TPM Excellence award in the year 2012.

 

 

Swaraj offers a fast-paced, performance-oriented and challenging, yet enjoyable work environment which is truly working towards being world-class in every aspect.