ASSIGNMENT 1: Pre- visit report (By: Lakhwinder Kaur MBA II-A)

INTRODUCTION

• Mahindra and Mahindra (M&M), is the market leader in multi- utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicles and the second largest in the passenger vehicles market. The company in the world is the sixth largest in the medium and heavy commercial vehicle manufacturing. 
• Mahindra is best known for utility vehicles and tractors in India. It's automotive division, the company's oldest unit (founded in 1945), makes jeeps and three wheeler's (not passenger ''auto- rickshaws'', but utilitarian deliver and flatbed incarnations). M&M's farm equipment sector, formed in 1965 during India's Green Revolution, started to manufacture tractors and industrial engines. M&M also produces military vehicles. The company has facilities located throughout India.
• In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

PRODUCT LINE 

• M&M and Swaraj deals in the following types of business fields and produces for the same: 

1. Aerospace
2. Aftermarket
3. Agribusiness
4. Automotive
5. Components
6. Construction Equipment's
7. Consulting services
8. Defense
9. Energy
10. Farm Equipment's
11. Financial services
12. Industrial Equipment's
13. Information Technology
14. Leisure & Hospitality
15. Logistics
16. Real Estate
17. Retail
18. Two wheeler's

MARKETS

• They have their markets in:

1. Asia
2. North America
3. South America
4. Europe 
5. Middle East & Africa
6. Australia

QUALITY MANAGEMENT CONCEPTS 

• The Deming Prize is hailed as one of the top- ranked laurels on TQM (Total Quality Management) in the world. It was initiated in 1951 in commemoration of the late Dr. William Edward Deming who was glowing figure during Japan's endeavor  for proliferation  of statistical quality control flowing in the World War II. It is given to those who contribute richly to the study and dissemination of TQM or statistical methods used for TQM.
• Mahindra & Mahindra Ltd (M&M) was awarded the Deming Prize by JUSE in 2003 and 2012. With this, Mahindra & Mahindra Ltd. (M&M) achieved the distinction of becoming the first tractor manufacturer in the world to win this coveted prize.