ASSIGNMENT 1: Pre- visit report (By: Lakhwinder Kaur MBA II-A)

INTRODUCTION

• Mahindra and Mahindra (M&M), is the market leader in multi- utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicles and the second largest in the passenger vehicles market. The company in the world is the sixth largest in the medium and heavy commercial vehicle manufacturing. 
• Mahindra is best known for utility vehicles and tractors in India. It's automotive division, the company's oldest unit (founded in 1945), makes jeeps and three wheeler's (not passenger ''auto- rickshaws'', but utilitarian deliver and flatbed incarnations). M&M's farm equipment sector, formed in 1965 during India's Green Revolution, started to manufacture tractors and industrial engines. M&M also produces military vehicles. The company has facilities located throughout India.
• In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

PRODUCT LINE 

• M&M and Swaraj deals in the following types of business fields and produces for the same: 

1. Aerospace
2. Aftermarket
3. Agribusiness
4. Automotive
5. Components
6. Construction Equipment's
7. Consulting services
8. Defense
9. Energy
10. Farm Equipment's
11. Financial services
12. Industrial Equipment's
13. Information Technology
14. Leisure & Hospitality
15. Logistics
16. Real Estate
17. Retail
18. Two wheeler's

MARKETS

• They have their markets in:

1. Asia
2. North America
3. South America
4. Europe 
5. Middle East & Africa
6. Australia

QUALITY MANAGEMENT CONCEPTS 

• The Deming Prize is hailed as one of the top- ranked laurels on TQM (Total Quality Management) in the world. It was initiated in 1951 in commemoration of the late Dr. William Edward Deming who was glowing figure during Japan's endeavor  for proliferation  of statistical quality control flowing in the World War II. It is given to those who contribute richly to the study and dissemination of TQM or statistical methods used for TQM.
• Mahindra & Mahindra Ltd (M&M) was awarded the Deming Prize by JUSE in 2003 and 2012. With this, Mahindra & Mahindra Ltd. (M&M) achieved the distinction of becoming the first tractor manufacturer in the world to win this coveted prize.

Assignment-Ford Mustang

Pre-Visit Report

The Swaraj brand has a rich history emerging from the spike in the demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute(CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and we inherited nearly forty years of experience when we acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with our cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.  The Company enjoy a market share of nearly 12 percent and a community of more than 700,000 satisfied owners in India alone.


Product line & Markets:

Product range starts from a 22 HP category tractor and varies up to 72 HP    category tractors,       compatible wheel-type and track-type harvesters. Swaraj tractors are used across the world in the US, Nigeria, Zimbabwe,   Tanzania, Nepal, Sri Lanka, Bangladesh and Ghana.


Quality Management Concepts:

 1.)  Total Productivity Maintenance(TPM)
 2.) Total Quality Management(TQM)

Pre-Visit Report

Pre-Visit Report on Swaraj Mahindra

History:-

           

In the mid-sixties, with the Green Revolution triggering large-scale tractor usage, there was a need for the country to build sufficient indigenous capacity to meet this growing demand.

In 1965, the Central Mechanical Engineering Research Institute (CMERI), Durgapur initiated design and development of Swaraj Tractor based on indigenous know how. That is how the idea for development of what was to become Swaraj was initiated. The first prototype was ready in May 1967 and by April 1970, field experience of over 1,500 hours had been gained. At that point, it was decided to christen a name for the product – signifying Indian, easy to pronounce and signifying power and grace. The name `Swaraj', was approved by the then Prime Minister, Mrs Indira Gandhi.

In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL, and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

Product line and Markets :-

• Produces Agricultural tractors.
• Soil dressing equipments.
• Serial harvesting and Processing Machinery and Equipment.
• Agricultural Equipment,Parts and Accessories.
• Earth-moving Machinery and Equipment.
• Industrial carts,Trucks and Trolleys.
• Forklift Trucks.
• Industrial tractors for Commercial purposes.

Quality Management Concepts-

They strictly follow 2 policies in the company, that is [TPM] and [TQM].

Here TPM stands for Total Productivity Maintenance and TQM stands for Total Quality Management.

"FIRST TIME RIGHT" is the mission statement of Swaraj, and they follow this statement at the time when it comes to Delivery of Product, Maintaining good relationship with thier customers and Quality of Product.

ASSIGNMENT-1PRE-VISIT REPORT ON MAHINDRA & MAHINDRA SWARAJ TRACTOR PLANT, MOHALI

INTRODUCTION:-

The Swaraj brand has a rich history emerging from the enormous demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute (CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and inherited nearly forty years of experience when they acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with PTL’S cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.

Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently.

The Mohali plant, mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974 when 5 engineers from the Central Mechanical Engineering Research Institute of Durgapur developed a design of a tractor.

PRODUCT LINE AND MARKETS-

Models suit big and small farms both

·         Suitable for agricultural as well as commercial operations

·         Product range starts from a 22 HP category tractor and varies up to 72 HP category tractors

·         Offer compatible wheel-type and track-type harvesters

·         There are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

·         In each region Swaraj seeks to provide farmers with tractors and implements precisely suited to their agricultural conditions, helping them maximize their prosperity.

QUALITY MANAGEMENT CONCEPTS:-

·         Follows Total Productivity Maintenance and TQM Total Quality Management

·         Quality is the key to delivering value for money to our customers according to Swaraj .They make quality a driving value in their work, their products and their interactions with others.  We will do it 'First Time Right.' is the mission Swaraj follows when it comes to quality.

·         Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the Total Productivity Maintenance Excellence award in the year 2012.

      

       Thus, Swaraj is a big competitor for other brands because of the highly innovative technology being used by the firm.

ASSIGNMENT-1PRE-VISIT REPORT ON MAHINDRA & MAHINDRA SWARAJ TRACTOR PLANT, MOHALI


INTRODUCTION-

The Swaraj brand has a rich history emerging from the enormous demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute (CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and inherited nearly forty years of experience when they acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with PTL’S cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.
Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently.
The Mohali plant, mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974 when 5 engineers from the Central Mechanical Engineering Research Institute of Durgapur developed a design of a tractor.
PRODUCT LINE AND MARKETS-

Models suit big and small farms both

·         Suitable for agricultural as well as commercial operations
·         Product range starts from a 22 HP category tractor and varies up to 72 HP category tractors
·         Offer compatible wheel-type and track-type harvesters
·         There are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.
·         In each region Swaraj seeks to provide farmers with tractors and implements precisely suited to their agricultural conditions, helping them maximize their prosperity.

QUALITY MANAGEMENT CONCEPTS-
·         Follows Total Productivity Maintenance and TQM Total Quality Management
·         Quality is the key to delivering value for money to our customers according to Swaraj .They make quality a driving value in their work, their products and their interactions with others.  We will do it 'First Time Right.' is the mission Swaraj follows when it comes to quality.
·         Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the Total Productivity Maintenance Excellence award in the year 2012.
     
       Thus, Swaraj is a big competitor for other brands because of the highly innovative technology being used by the firm.


           

Pre-visit Report, PTL/M&M

Please See Below

ASSIGNMENT-1

Ford mustang build and price

http://mt.bp3.ford.com/2015-Ford-Mustang#/Exterior/Config[|Ford|Mustang|2015|1|1.|051A.P8A..J4...COU.44X.~YZKAA.PR.LESS.]

Pre visit report on Mahindra and Mahindra Swaraj Tractor Plant,Mohali.

Introduction-The year of establishment of the company is 1970.Swaraj the brand itself has a very rich history emerging from the enormous demand for the Tractors.The company deals in the Manufacturing,Exporters-Importers of Agricultural Tractors,Harvestor combines,Forklifts,Casting,Agricultural implements and Spare parts.And the type of company which is established in Mohali region is the Headquarters,that have a Import region in Central east europe and Export region in Asia-Pacific.The [CMRE] that stands for Central Mechanical Engineering Research Institute,is a government institute that initiated the Project of creating an "Congenital" built tractors.

Swaraj has been delivering the best quality products in the market consistently,Because of which they have built a very powerful reputation among other competitors in India.
The Mohali plant,is the oldest plant among other in north region of India,and began to perform its operations since 1974.

Product line and Markets-

1. Produces Agricultural tractors.
2. Soil dressing equipments.
3. Serial harvesting and Processing Machinery and Equipment.
4. Agricultural Equipment,Parts and Accessories.
5. Earth-moving Machinery and Equipment.
6. Industrial carts,Trucks and Trolleys.
7. Forklift Trucks.
8. Industrial tractors for Commercial purposes.
9. Components and Accessories for Industrial Handling Vehicles.  
10. There are more than 7,00,000 satisfied customers of Swaraj in the country,and Swaraj tractors are also exported to various countries like USA,Sri-lanka,Zimbabve,Nigeria etc. 

Quality Management Concepts- 

1. They strictly follow 2 policies in the company,that is [TPM] and [TQM].
2. Here TPM stands for Total Productivity Maintenance,and TQM stands for Total Quality Management.
3. "FIRST TIME RIGHT" is the mission statement of Swaraj,and they follow this statement at the time when it comes to Delivery of Product,Maintaining good relationship with thier customers and Quality of Product.
4. Swaraj won "QUALITY EXCELLENCE AWARD" in the year 2008,Deaming prize as well as [TPM] Exellence award in the year 2012,which add onn to one of thier latest achivements.                                                                                                                                                                                                                                                                                                                                                                

Hello Sir,Well this is smthing different from the usual activities i prefer to do at my place......But yes i'm liking it......and hoping to learn a lot more in the upcoming sessions :-) Because according to me learning has no limit.......... For me learning is smthing that makes you Grow both as a Person as well as Proffesional :-)

Because I luv experiancing new things in life...... \m/


My Strengths are-I'm Adaptive,Multi-talented,Friendly.

And

My Deltas-Sry Sir ........ N/A :p :p


Regards-Himanshu Sharma.

ASSIGNMENT-1PRE-VISIT REPORT ON MAHINDRA & MAHINDRA SWARAJ TRACTOR PLANT, MOHALI

INTRODUCTION-

The Swaraj brand has a rich history emerging from the enormous demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute (CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and inherited nearly forty years of experience when they acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with PTL’S cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.

Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently.

The Mohali plant, mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974 when 5 engineers from the Central Mechanical Engineering Research Institute of Durgapur developed a design of a tractor.

PRODUCT LINE AND MARKETS-

Models suit big and small farms both

·         Suitable for agricultural as well as commercial operations

·         Product range starts from a 22 HP category tractor and varies up to 72 HP category tractors

·         Offer compatible wheel-type and track-type harvesters

·         There are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

·         In each region Swaraj seeks to provide farmers with tractors and implements precisely suited to their agricultural conditions, helping them maximize their prosperity.

QUALITY MANAGEMENT CONCEPTS-

·         Follows Total Productivity Maintenance and TQM Total Quality Management

·         Quality is the key to delivering value for money to our customers according to Swaraj .They make quality a driving value in their work, their products and their interactions with others.  We will do it 'First Time Right.' is the mission Swaraj follows when it comes to quality.

·         Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the Total Productivity Maintenance Excellence award in the year 2012.

      

       Thus, Swaraj is a big competitor for other brands because of the highly innovative technology being used by the firm.

ASSIGNMENT-1

Pre-visit report on M&M Swaraj tractor plant, Mohali

INTRODUCTION:

In the mid-sixties, with the Green Revolution triggering large-scale tractor usage, there was a need for the country to build sufficient indigenous capacity to meet this growing demand.

 

In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL, and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

 

The Mohali plant, which mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974.

 

Product line and markets:

Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently. They manufacture tractors that serve the need of buyers in agricultural as well as commercial operations. Their product range starts from a 22 HP category tractor to a 72 HP category tractor.

 

The brand enjoys a strong equity in the market and commands a market share of close to 12%. The brand is known for producing tractors that are powerful and reliable. Presently, there are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

 

Quality Management concepts:

Swaraj has adopted TPM (Total Productivity Maintenance) and TQM (Total Quality Management). Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the TPM Excellence award in the year 2012.

 

 

Swaraj offers a fast-paced, performance-oriented and challenging, yet enjoyable work environment which is truly working towards being world-class in every aspect.

Assignment 1 on M&M Sawraj . Pre-visit report .

                                ASSIGNMENT -1

                  Pre-Visit Report on M&M SAWRAJ

                                      Introduction

The Swaraj emerging from the spike in the demand for tractors during the Green Revolution of the mid-sixties. The Central Mechanical Engineering Research Institute (CMERI), a government agency, initiated the project of creating an indigenously built tractor. Punjab Tractors Ltd purchased the design in 1970, and we inherited nearly forty years of experience when we acquired PTL in 2008.
The combination of Swaraj’s longstanding reputation with our cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise. We enjoy a market share of nearly 12 percent and a community of more than 700,000 satisfied owners in India alone. We bring our customers excellent tractors and product support at 600 dealerships across India. We are 2,100 dedicated, highly trained, and customer-centric employees working to bring you the best in farming equipment and customer support.
Our success lies in our commitment to fulfill a diverse set of customer needs. We have models to suit small farms and large, first-time buyers and those seeking upgrades, and agricultural as well as commercial operations. Our range of tractors starts from 22 HP to 72 HP, and we also offer compatible wheel-type and track-type harvesters.

                       PRODUCT LINE AND MARKETS

In addition to our strong presence in India, Swaraj tractors are used across the world in the US, Nigeria, Zimbabwe, Tanzania, Nepal, Sri Lanka, Bangladesh and Ghana. In each region we enter, we seek to provide farmers with tractors and implements precisely suited to their agricultural conditions, helping them maximize their prosperity.

  QUALITY MANAGEMENT CONCEPTS USED BY M&M


Intense and consistent focus on fulfilling the customer's needs and aspirations , collected through their various feedback mechanisms . Mahindra is the only tractor manufacturing company in the world to win highly acclaimed award ( JAPAN QUALITY MEDAL ) of excellence in TOTAL QUALITY MANAGEMENT .
                                  Mahindra Farm and Equipment Sector is the market leader in the Indian tractor industry for the last 24 years and is historically known for its superior products and customer centricity . The sector's entire business process development follows a system that includes Customer Feedback Mechanism , i.e. , an in-depth and focused customer interview , continuous feedback from suppliers , trade partners , customers . 

ASSIGNMENT-1
PRE-VISIT REPORT ON MAHINDRA & MAHINDRA SWARAJ TRACTOR PLANT, MOHALI

INTRODUCTION-
The Swaraj brand has a rich history emerging from the enormous demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute (CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and inherited nearly forty years of experience when they acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with PTL’S cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.

Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently.

The Mohali plant, mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974.

PRODUCT LINE AND MARKETS-

·         Models to suit small farms and large farms

·         Suitable for agricultural as well as commercial operations

·         Product range starts from a 22 HP category tractor and varies up to 72 HP category tractors

·         Offer compatible wheel-type and track-type harvesters

·         There are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

·         In each region Swaraj seeks to provide farmers with tractors and implements precisely suited to their agricultural conditions, helping them maximize their prosperity.

Quality Management concepts-

·         Follows (Total Productivity Maintenance) and TQM (Total Quality Management)

·         Quality is the key to delivering value for money to our customers according to Swaraj .They make quality a driving value in their work, their products and their interactions with others.  We will do it 'First Time Right.' is the mission Swaraj follows when it comes to quality.

·         Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the TPM Excellence award in the year 2012.

Hence Swaraj has proved to be an immense competitive brand with its technological innovations and customer satisfaction.

Assignment 1

Pre-visit report on M&M Swaraj tractor plant, Mohali

The Swaraj brand has a rich history emerging from the spike in the demand for tractors during the Green Revolution of the mid-sixties. Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently.

The Mohali plant, which mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974 when five engineers from the Central Mechanical Engineering Research Institute of Durgapur developed an indigenous design of a tractor. 

Product line and markets: 

They have models to suit small farms and large, first-time buyers and those seeking upgrades, and agricultural as well as commercial operations. Their product range starts from a 22 HP category tractor and varies up to 72 HP category tractors, catering needs as per the customer requirements. They also offer compatible wheel-type and track-type harvesters.

Their market share rose from nine percent in 2007-08 to 13 percent in 2012-13 and sales volumes doubled from 35,000 units in 2008-09 to 69,000 units in 2012-13. At present, sales volumes are around 90,000 units.

There are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

Quality Management concepts:

Earlier, the Swaraj brand had its own following but for some time there was a lull in terms of product refreshment and product features, in terms of new offerings and consumers. This led to the adoption of TPM (Total Productivity Maintenance) and TQM (Total Quality Management) by the Swaraj division. The average age of the Swaraj workforce today is in the 20s, with the company running two shifts a day in the assembly and paint shop.

Swaraj has won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the TPM Excellence award in the year 2012.

 It is quite clear that the Swaraj tractor brand is giving competitors a run for their money. It is slowly garnering market share and volumes and farming new growth.