ASSIGNMENT 1: Pre- visit report (By: Lakhwinder Kaur MBA II-A)

INTRODUCTION

• Mahindra and Mahindra (M&M), is the market leader in multi- utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicles and the second largest in the passenger vehicles market. The company in the world is the sixth largest in the medium and heavy commercial vehicle manufacturing. 
• Mahindra is best known for utility vehicles and tractors in India. It's automotive division, the company's oldest unit (founded in 1945), makes jeeps and three wheeler's (not passenger ''auto- rickshaws'', but utilitarian deliver and flatbed incarnations). M&M's farm equipment sector, formed in 1965 during India's Green Revolution, started to manufacture tractors and industrial engines. M&M also produces military vehicles. The company has facilities located throughout India.
• In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

PRODUCT LINE 

• M&M and Swaraj deals in the following types of business fields and produces for the same: 

1. Aerospace
2. Aftermarket
3. Agribusiness
4. Automotive
5. Components
6. Construction Equipment's
7. Consulting services
8. Defense
9. Energy
10. Farm Equipment's
11. Financial services
12. Industrial Equipment's
13. Information Technology
14. Leisure & Hospitality
15. Logistics
16. Real Estate
17. Retail
18. Two wheeler's

MARKETS

• They have their markets in:

1. Asia
2. North America
3. South America
4. Europe 
5. Middle East & Africa
6. Australia

QUALITY MANAGEMENT CONCEPTS 

• The Deming Prize is hailed as one of the top- ranked laurels on TQM (Total Quality Management) in the world. It was initiated in 1951 in commemoration of the late Dr. William Edward Deming who was glowing figure during Japan's endeavor  for proliferation  of statistical quality control flowing in the World War II. It is given to those who contribute richly to the study and dissemination of TQM or statistical methods used for TQM.
• Mahindra & Mahindra Ltd (M&M) was awarded the Deming Prize by JUSE in 2003 and 2012. With this, Mahindra & Mahindra Ltd. (M&M) achieved the distinction of becoming the first tractor manufacturer in the world to win this coveted prize.

Assignment-Ford Mustang

Pre-Visit Report

The Swaraj brand has a rich history emerging from the spike in the demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute(CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and we inherited nearly forty years of experience when we acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with our cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.  The Company enjoy a market share of nearly 12 percent and a community of more than 700,000 satisfied owners in India alone.


Product line & Markets:

Product range starts from a 22 HP category tractor and varies up to 72 HP    category tractors,       compatible wheel-type and track-type harvesters. Swaraj tractors are used across the world in the US, Nigeria, Zimbabwe,   Tanzania, Nepal, Sri Lanka, Bangladesh and Ghana.


Quality Management Concepts:

 1.)  Total Productivity Maintenance(TPM)
 2.) Total Quality Management(TQM)

Pre-Visit Report

Pre-Visit Report on Swaraj Mahindra

History:-

           

In the mid-sixties, with the Green Revolution triggering large-scale tractor usage, there was a need for the country to build sufficient indigenous capacity to meet this growing demand.

In 1965, the Central Mechanical Engineering Research Institute (CMERI), Durgapur initiated design and development of Swaraj Tractor based on indigenous know how. That is how the idea for development of what was to become Swaraj was initiated. The first prototype was ready in May 1967 and by April 1970, field experience of over 1,500 hours had been gained. At that point, it was decided to christen a name for the product – signifying Indian, easy to pronounce and signifying power and grace. The name `Swaraj', was approved by the then Prime Minister, Mrs Indira Gandhi.

In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL, and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

Product line and Markets :-

• Produces Agricultural tractors.
• Soil dressing equipments.
• Serial harvesting and Processing Machinery and Equipment.
• Agricultural Equipment,Parts and Accessories.
• Earth-moving Machinery and Equipment.
• Industrial carts,Trucks and Trolleys.
• Forklift Trucks.
• Industrial tractors for Commercial purposes.

Quality Management Concepts-

They strictly follow 2 policies in the company, that is [TPM] and [TQM].

Here TPM stands for Total Productivity Maintenance and TQM stands for Total Quality Management.

"FIRST TIME RIGHT" is the mission statement of Swaraj, and they follow this statement at the time when it comes to Delivery of Product, Maintaining good relationship with thier customers and Quality of Product.

ASSIGNMENT-1PRE-VISIT REPORT ON MAHINDRA & MAHINDRA SWARAJ TRACTOR PLANT, MOHALI

INTRODUCTION:-

The Swaraj brand has a rich history emerging from the enormous demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute (CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and inherited nearly forty years of experience when they acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with PTL’S cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.

Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently.

The Mohali plant, mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974 when 5 engineers from the Central Mechanical Engineering Research Institute of Durgapur developed a design of a tractor.

PRODUCT LINE AND MARKETS-

Models suit big and small farms both

·         Suitable for agricultural as well as commercial operations

·         Product range starts from a 22 HP category tractor and varies up to 72 HP category tractors

·         Offer compatible wheel-type and track-type harvesters

·         There are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

·         In each region Swaraj seeks to provide farmers with tractors and implements precisely suited to their agricultural conditions, helping them maximize their prosperity.

QUALITY MANAGEMENT CONCEPTS:-

·         Follows Total Productivity Maintenance and TQM Total Quality Management

·         Quality is the key to delivering value for money to our customers according to Swaraj .They make quality a driving value in their work, their products and their interactions with others.  We will do it 'First Time Right.' is the mission Swaraj follows when it comes to quality.

·         Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the Total Productivity Maintenance Excellence award in the year 2012.

      

       Thus, Swaraj is a big competitor for other brands because of the highly innovative technology being used by the firm.

ASSIGNMENT-1PRE-VISIT REPORT ON MAHINDRA & MAHINDRA SWARAJ TRACTOR PLANT, MOHALI


INTRODUCTION-

The Swaraj brand has a rich history emerging from the enormous demand for tractors during the Green Revolution of the mid-sixties.  The Central Mechanical Engineering Research Institute (CMERI), a government agency, initiated the project of creating an indigenously built tractor.  Punjab Tractors Ltd purchased the design in 1970, and inherited nearly forty years of experience when they acquired PTL in 2008. The combination of Swaraj’s longstanding reputation with PTL’S cutting edge design and manufacturing has made the name Swaraj synonymous with power, reliability, and expertise.
Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently.
The Mohali plant, mainly produces under-40bhp tractors, is the oldest plant of the company and began operations in 1974 when 5 engineers from the Central Mechanical Engineering Research Institute of Durgapur developed a design of a tractor.
PRODUCT LINE AND MARKETS-

Models suit big and small farms both

·         Suitable for agricultural as well as commercial operations
·         Product range starts from a 22 HP category tractor and varies up to 72 HP category tractors
·         Offer compatible wheel-type and track-type harvesters
·         There are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.
·         In each region Swaraj seeks to provide farmers with tractors and implements precisely suited to their agricultural conditions, helping them maximize their prosperity.

QUALITY MANAGEMENT CONCEPTS-
·         Follows Total Productivity Maintenance and TQM Total Quality Management
·         Quality is the key to delivering value for money to our customers according to Swaraj .They make quality a driving value in their work, their products and their interactions with others.  We will do it 'First Time Right.' is the mission Swaraj follows when it comes to quality.
·         Swaraj won the Quality Excellence Award in the year 2008 and the Deming Prize as well as the Total Productivity Maintenance Excellence award in the year 2012.
     
       Thus, Swaraj is a big competitor for other brands because of the highly innovative technology being used by the firm.